We might as well start with Bell Canada, since I discussed the retirement of Frank and Gordon, its two spokesbeavers, in a different blog.
Take a look at this 59-second ad, made for the Beijing 2008 Olympics. Pay close attention to seconds 51 to 55:
Now, take a look at one of the first ads that Apple put out for its iPhone. Pay close attention to seconds 26, 27, and 28 of this 30-second commercial:
Yes, of course, it would have been better had Bell been able to get to Orba Squara’s music first. Because Perfect Timing (This Morning or any morning) is everything. But, aside from that, why do you suppose the Bell ad’s creators copied the last few seconds of Apple’s ad? Could it be because it works?
Perhaps, though, they didn’t actually copy it; might this be a case for the cryptomnesia-detective?
“Yeah, right,” I hear you saying. As if the people in the ad business are more like Paul McCartney than George Harrison.
Coming up in the next post: Never mind all that. Why does it work?
